Strategic Analysis of Nike - 8813 Words

------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- STRATEGIC ANALYSIS OF ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- -------------------------------------------------†¦show more content†¦The connections in this chain drive our decision making. For example, the quality of planning shapes the choices for manufacturing. Nearly 85% of Nike’s footwear manufacturing waste is now diverted from landfill or incineration through recycling and other efforts. Such design decisions, in turn, determine whether a product can be recycled at the end of its life. Design choices can also eliminate the need for toxics in the manufacturing process, and the ability to get toxics out of products determines whether materials can be recycled in a closed loop. Working with the right manufacturers means better insight and control of quality and in performance for the environment and their workers. Choosing the right partners for moving products around improves Nike’s ability to gather and track data on transportation emissions and to get products where they need to be at the right time. Each choice ha s financial, environmental and social impacts that are intertwined and mutually dependent. The Nike value chain outlines each phase, where the greatest impacts occur, and some of the key tools it uses to increase efficiencies, reduceShow MoreRelatedStrategic Analysis of Nike1213 Words   |  5 PagesNike Case Analysis Nike is a worlds leading supplier of athletic shoes and apparel. The company was founded in 1964, when it was selling shoes to athletes. It grow rapidly through the 1970’s, and expanded its product lines to produce footwear in the categories of running, training, basketball, casual shoes, and kids shoes. As the bloom faded from the domestic athletic footwear market, the company entered active apparel market in 1978. Nike made a series of strategic decisions in 1970’s and earlyRead MoreStrategic Analysis Nike1619 Words   |  7 PagesSTRATEGIC MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports, the strategy was â€Å"to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.† Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustainsRead MoreNike Strategic Analysis3456 Words   |  14 PagesIntroduction Every box of Nike shoes states, engineered and built to the exact specifications for championship athletes around the world. Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. 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